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Month: August 2016

Translation Issues

on August 26, 2016 by admin in Blog
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There’s a story often told to illustrate the value of hiring expert translators: when Chevy launched the Nova model in Mexico, they failed to take into account that ‘Nova’ translates into ‘No va.’ While this story is an apocryphal tale, there are plenty of examples where businesses — up to and including major corporations — […]

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